1. Jelaskan apa yang dimaksud dengan internasional strategy management dan tahap-tahapnya ?
Jawab :
Strategy management internasional adalah komprehensif yang berkelanjutan dari proses perencanaan manajemen yang ditujukan untuk merumuskan dan melaksanakan strategy yang memungkinkan perusahaan untuk bersaing secara efektif.
2. 4 pilihan strategi ?
Jawab :
· Multinasional strategy
· Global strategy
· Home replication strategy
· Transnasional strategy
3. Cara pembayaran dalam sistem manajemen keuangan ?
Jawab :
· Payment in advance
· Open account
· Documentary collection
· Letter of credit
· Credit cards
· Countertrade
4. Tahap-tahap pembukaan LC ?
Jawab :
1. Sales contract spesifics payment using LC
2. Importir applies to a local bank for LC
3. Importir bank informs exporter’s bank when LC has been issue
4. Exporter bank advies/confirms LC
5. Exporter ships goods
6. Exportir sents documents to it’s bank
7. Document sent for review
8. Bank sends documents to importer
9. Amount due is paid for bank may extend credit
10. Importer’s bank transmits funds due to exporter
11. Exporter receives payment
5. Jelaskan perbedaan antara standarisasi dan kastemisasi ?
Jawab :
standarisasi ialah dimana suatu produk yang akan di jual sudah sesuai standar dimana pun negaranya, sedangkan kastemisasi ialah menyesuaikan sesuai produk itu akan di jual di negara tersebut.
6. Sebutkan seluruh keputusan bauran pemasaran ?
Jawab :
1. Product : variety, quality, brand name, size, packaging, service, allowance, return, warranty, features.
2. Price : discount, allowance, credit term, payment period, price list.
3. Place : chanel, assortment, location, transport, coverage, investory
4. Promotion : sales promotion, personal selling, advertising, direct marketing, public relation
7. Sebutkan proses HRM ?
Jawab :
HRM strategic content
Recruitment and Selection
Training and Development
Performance Appraisal
Compensation and Benefits Labor Relations Contribution to Organizational Effectiveness
8. Tahap-tahap dalam akulturasi ?
Jawab :
Honeymoon phase
DisillusionmentAdaptation phase
Biculturarism
9. Keputusan-keputusan yang berhubungan dengan operasi ?
Jawab :
Strategic Context
· Differentiation
· Cost leadership
· Focus
 |
Standardized vs. Customized
Production
 | | |
Acquisition of
Resources Location Decisions Logistics and
Materials
Management
• Flow of materials
• Transportation options
• Inventory levels
• Packaging
• Supply Chain
• Management Country-related issues
Product-related issues
Government policies
Organizational issuee
• Vertical Integration
• Make-or-buy decision
10. 5 cara memasuki pasar internasional ?
Jawab :
· Exportir
· Internasional Licesing
· Internasional Franchising
· Foreigh direct investment
· Specialized models
1. Contract manufacturing
2. Management contract
3. Turnkey project
4. Greenfiel strategy
11. 2 tipe daripada aliansi ?
Jawab :
Tipe-tipenya :
1. Comprehensive
2. Functional
· Marketing
· Human resources
· Operational
· Financial
